4 Ways to Deliver Mobile Video at Scale

Consumers ever-growing preference for mobile over desktop is news to no one. Today, the majority of digital media users, especially Millennials, get their news, engage with social networks, browse apps and view their content and advertising from mobile devices. There’s no doubt: the newer mobile video ad format is the future for expanding – and [...]

The Role of Video Advertising in the 2016 Election

On June 15, Brightcom held a roundtable event in NYC discussing video spending in the upcoming election cycle. The industry event was overflowing with insights from Spotx, Vox, Tradedesk ,NY Daily News and other top companies. The roundtable  was moderated by MediaPost’s Philip Rosenstein and featured in various media sites. This next piece was written by Eli Mandelbaum, Managing [...]

How Video Advertising will be a Major Force in the 2016 Elections

As the recent decision of the RNC to reserve US $150 million worth of video ad inventory shows, video will be a major vehicle to convince voters for the upcoming general election in November. With the above fact in mind a roundtable with major players at DSPs, SSPs, and publishers took place in New York [...]

Microsoft extends its agreement with AppNexus: Medula gets direct sales in LatAm

Through the expansion of programmatic offerings from Microsoft and AppNexus, this last became exclusive technology partner of Microsoft for sales in Bolivia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Paraguay, Uruguay and Venezuela. Now, AppNexus represent exclusively and will be the platform of tech ads (programmatic) for viewing Microsoft and inventory-based applications on MSN, [...]

What exactly is a Total Market Strategy?

The United Sates has seen a continuous expansion of its multicultural population. The market no longer speaks to one ethnic group vs. the other it has now become saturated with several immigrants and second or third multicultural generations. The market no longer looks the same. It has become necessary to examine how to best win [...]

Medula Expands with a New Sales and Customer Support Office in Bogota, Colombia

Medula (Medios Unidos Latinoamericanos) an ad network offering 360° digital and print solution is pleased to announce that they have opened a new office in Cra. 11 No. 92-20 Of. 301 Bogota, Colombia to accommodate the rapid growth of the company. The new location will be Medula’s fourth office within the past year and is [...]

The Best Tidbits From AHAA Thinking Under the Influence: The Next Five Years

“Thinking Under the Influence: The Next Five Years” held by AHAA, The voice of the Hispanic market took place in Miami at the Edon Roc Hotel on April 28th – 30th. Asking participants to continue the conversation throughout social media channels using #thinkahaa and requesting participants to ask questions virtually by using #askahaa. “Thinking under [...]

Presenting, Medula Video Network

With the continued influence of the Latin American culture throughout media Medula the leader in digital advertising and full 360° media solutions for the U.S Hispanic and LatAm markets has announced they have launched a Spanish Video Network. With over 5 million pre roll’s in the U.S Medula’s Hispanic video network solutions allows its clients [...]