Microsoft extends its agreement with AppNexus: Medula gets direct sales in LatAm

Through the expansion of programmatic offerings from Microsoft and AppNexus, this last became exclusive technology partner of Microsoft for sales in Bolivia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Paraguay, Uruguay and Venezuela. Now, AppNexus represent exclusively and will be the platform of tech ads (programmatic) for viewing Microsoft and inventory-based applications on MSN, [...]